Level 1

Research That Remembers

  • 3 hours
  • In person
  • Hands-on

Research your market with AI, with a source for every claim, then save it where you can question it months later.

Who it's for

Small-business owners and curious locals who want AI answers they can check, with no tech background needed: if you can send an email, you can do this.

The promise

You'll leave with your own business research in a knowledge base you can question months from now, with a footnote and a date on every answer and the habit of checking today's web before you act.

After class

You'll be able to

  • Research customers, competitors, suppliers, grants and rules with AI, and get a working link for every claim.
  • Check a footnote by opening it and finding the sentence that backs up the claim.
  • Save sources as dated files in one folder, with a source log that shows how old each one is.
  • Build a searchable knowledge base two ways: in the cloud with Gemini Notebook or a Claude or ChatGPT Project, and privately on your own laptop with AnythingLLM.
  • Explain, in plain words, how chunks, embeddings and a vector database find notes by meaning, and why that isn't the same as finding what's true or current.
  • Ask your saved research a question alongside today's web, spot what changed, and add the fresh source back with today's date.
Outline

Minute by minute

Times are a plan, not a stopwatch. We go at the room's pace.

  1. Settle in and switch off training

    Laptops on, Wi-Fi up, and one cloud sign-in each (Google, Claude or ChatGPT), then we turn off the training settings together. Ground rule for today: public information only, and your own files stay on your own laptop.

  2. The binder and the phone call

    Alex asks a plain chatbot which grants a Cedar Falls shop can get, then asks a notebook built from saved sources. We compare the two: one has footnotes, and the footnotes have dates.

  3. Find it, with sources

    Pick a business, yours or our sample lawn-and-snow company, and research customers, competitors, suppliers, and grants and rules with a web-search AI: Gemini, ChatGPT, Claude or Perplexity. House rule: no link, no claim, and you open the links.

  4. Save the keepers

    Save your best 8 to 12 sources as PDFs in one folder, with the date first in every file name. Then fill in the source log: title, link, date published, date saved and why it matters.

  5. Under the hood

    Paper index cards first, then a short demo on the big screen: documents become cards, cards become meaning fingerprints, and a question finds its closest matches. You'll see two real surprises from a test we ran for this class, including a 2025 grant note that beats a 2026 rule change.

  6. Break

    Stretch, refill the coffee, and ask anything you didn't want to ask in front of the group.

  7. Build the cloud brain

    Make a Gemini notebook, or a Claude or ChatGPT Project, add your saved files, and ask three questions. Click two footnotes per answer and find the sentence that backs each claim.

  8. Build the private brain on your laptop

    Drag the same folder into AnythingLLM's My Business Brain workspace, switch to Query mode, and ask the same three questions. Compare the cited cards with the cloud answers, and time how long your laptop takes.

  9. Ask later, with today's web

    Ask one time-sensitive question, like "Is this program open right now?", with the two-piles prompt and web search on, in the cloud and on the laptop. Find one fact that changed since you saved it, then save the fresh source with today's date and add it back.

  10. Trust check and take-home

    Do a three-footnote check, start your Call to confirm list, and set a 30-day reminder to refresh your brain. Then the take-home sheet, and a preview of Level 2, Pick the Right AI.

Total: 180 minutes

Explainer

Dig into the ideas

Open an idea to see the smaller ideas inside it, or switch to Chat and ask your way through.

Level 1 · Research That Remembers

Subject

How does research become a knowledge base?

Think of it as a binder you can ask questions: find it with sources, save it with dates, search it by meaning, and check today's web for anything that changed.

  1. Concept: Find it, with sources

    Ask a web-search AI about your customers, competitors, suppliers, grants and rules, and keep only the claims that come with a link.

    1. Term: Citations

      Footnotes that show which page, and which passage, a claim came from.

      See also Retrieval

      1. In plain words: A receipt for a fact

        A citation is the receipt for a fact. It points to the page the AI read, so you can check the claim yourself instead of taking its word for it.

      2. How it works: Search first, then write

        AI tools with web search look pages up first, then write an answer with links to what they read. Without search, the AI answers from memory, and a source it names may not even exist.

      3. Try it: Open three links

        Ask a web-search AI who your main competitors are, with a link for each one. Open three of the links and find the sentence on each page that backs up the claim.

      4. Watch out: Footnotes can be wrong too

        Footnotes cut down on made-up answers, but they don't end them. A 2024 Stanford study found that leading AI legal research tools, which look things up before they answer, still got 17 to 33% of answers wrong or wrongly cited.

        See also Staleness

    2. Term: Deep research

      A slower mode where the AI reads many pages for several minutes and writes a report with links.

      1. In plain words: A report, not a reply

        Instead of one quick search, the AI makes a plan, reads lots of pages and writes a report. It takes minutes instead of seconds, so start it and go refill your coffee.

      2. What it costs: Free to try, more if you pay

        Gemini's free plan includes Deep Research, and ChatGPT's free plan has a limited amount. Claude keeps its Research mode for paid plans, about $20 a month. Checked Oct 23, 2026; these limits change often.

      3. Watch out: Long is not the same as right

        A long report sounds sure of itself. Treat it like a first draft from a new hire: quick and useful, with every claim still needing its link checked.

        See also Citations

    3. Term: Research prompts

      Name the place, say what you need for each item, and tell the AI to admit when it can't find something.

      1. In plain words: Specific beats clever

        A good research prompt names your town, your kind of business and the facts you want for each item. Then it adds one rule: only include what you can link to.

      2. Try it: Borrow this one

        Try: "List lawn-and-snow companies serving Cedar Falls and Waterloo, Iowa. For each: services, any published prices and a link. Say when you couldn't find a price." Then swap in your own business and town.

      3. Watch out: Give it room to say no

        An AI that isn't told it can come up empty will sometimes fill the gap with a guess. Asking it to say when it couldn't find something is the cheapest fix in this whole class.

        See also A missed card means a guess

  2. Concept: Save it, with dates

    Keep your best sources in one folder you control, with the date first in every file name.

    1. Term: Dated files

      Each good page becomes a PDF in one folder, named with the date first.

      See also Staleness

      1. In plain words: A binder with dates on every page

        Your saved sources are the binder. Every one gets two dates: when it was published or updated, and when you saved it.

      2. How it works: Ctrl+P, then one line in the log

        Press Ctrl+P, choose Save as PDF, and name it like 2026-10-23 USDA REAP rule.pdf so the folder sorts itself by date. Then add a line to your source log: title, link, published date, date saved and why it matters.

      3. Watch out: A saved page is a snapshot

        A saved page never updates itself. Treat a web page you add to Gemini Notebook the same way, as a copy from that day, and add it again to get the new version. Google Drive files are the exception, because Gemini Notebook keeps those in sync.

        See also Refresh the binder

    2. Term: Cloud or laptop

      The same binder can live in a cloud notebook or privately on your own laptop, and in class you build both.

      1. In plain words: Two homes for one binder

        In the cloud: Gemini Notebook (formerly NotebookLM), or a Claude or ChatGPT Project. On your laptop: AnythingLLM Desktop, a free app that keeps your files and its search index on your own machine.

      2. What it costs: Free to start either way

        Gemini Notebook's free plan holds 100 notebooks of 50 sources each. Claude's free plan allows 5 projects, ChatGPT's free projects hold up to 5 files, and AnythingLLM is free and open source. Checked Oct 23, 2026.

      3. How it works: Same files, same questions

        In class you load one folder into both and ask both the same three questions. Then you compare the footnotes, and how long each one takes to answer.

      4. Watch out: Private, with two catches

        On the laptop your files stay put, but a web search still goes out to the internet. And if you hook the app up to a cloud AI, the cards it reads go to that company.

        See also Privacy

    3. Term: Privacy

      Cloud tools keep what you upload, so public research goes in and private records stay out.

      See also Cloud or laptop

      1. In plain words: Who else can read this?

        Anything you upload to a cloud AI sits on that company's computers. Research about your market is usually fine; records about your customers and your money are not.

      2. How it works: The training switches

        Consumer plans may use your chats to train their AI unless you switch that off: Claude's privacy settings, ChatGPT's "Improve the model for everyone," and Keep Activity in the Gemini app. Gemini Notebook says it doesn't train on your data unless you send feedback. Business plans don't train on your data by default.

      3. Try it: Find the switch first

        Open your AI's settings and find the training switch before you upload anything. In class we flip them together in the first 15 minutes.

      4. Watch out: Keep these out of the cloud

        Keep these out of cloud tools: customer lists with personal details, employee records, Social Security numbers, bank or tax statements, passwords, and anything under an NDA. Private files belong in the laptop version with a local model, and passwords stay out of both.

  3. Concept: Ask later, with today's web

    Months from now, the AI pulls the best cards from your binder, checks today's web, and answers with both, dates showing.

    1. Term: Retrieval

      Looking up the best-matching cards first, then answering from them.

      See also Chunks, Vector database

      1. In plain words: An open-book test

        Retrieval turns a closed-book test into an open-book one: the AI looks in your binder before it answers. Techies call it RAG, short for retrieval-augmented generation.

      2. How it works: Question in, cards out

        Your question gets a fingerprint, the database returns the closest 4 to 6 cards, and the AI writes its answer from those cards, with footnotes. AnythingLLM's Query mode answers only from your files and tells you when it finds nothing relevant.

        See also Embeddings

      3. What it costs: It costs time, not money

        Finding the cards takes a blink. Writing the answer is the slow part: a small model running on these ThinkPads takes roughly 15 seconds to 2.5 minutes per answer, by our estimate, while cloud tools answer in seconds.

      4. Watch out: A missed card means a guess

        If the right card isn't found, the AI can't use it, and it may fill the gap with a confident guess. Tell it to say plainly when your files don't cover something.

    2. Term: Today's web

      A quick call to the live internet for anything that may have changed since you saved it.

      1. In plain words: The binder and the phone call

        Your saved research is the binder. A web search is the phone call to check what changed. A good answer uses both and shows the date of each source.

      2. How it works: Where the switches are

        Open your notebook in the Gemini app, where it can use your sources plus web search, or turn on web search in a Claude or ChatGPT Project. On your laptop, AnythingLLM's agent can search the web through DuckDuckGo with no key needed: start your question with @agent.

      3. Try it: The two-piles prompt

        Paste this: "Use my saved research and today's web, and cite each source with its date. My files win for facts about my own business; the newest official source wins for deadlines, rules and prices. If they disagree, show both dates and add the item to a Call to confirm list."

      4. Watch out: Searches leave the laptop

        Even in private mode, a web search goes out to the internet. Keep customer names and private details out of anything you search for.

        See also Privacy

    3. Term: Staleness

      Saved research expires, and search by meaning can't tell old from new.

      See also Dated files

      1. In plain words: Everything has an expiration date

        Deadlines, prices, program rules, laws and hours all expire. A note from March can be wrong by October, and nothing in the note will warn you.

      2. How it works: Ranked by meaning, not by date

        Search looks for the closest wording and ignores the date. In a test binder we built for this class, a March 2025 grant note came back first, ahead of an October 2026 update, just because its words matched the question better.

        See also Similar isn't true, or new

      3. Watch out: Same question, opposite advice

        That fictional 2025 note says to apply for USDA's REAP energy grant before you start a project. In real life, USDA rescinded its REAP funding notice on April 15, 2026, and a new rule effective October 16, 2026 says to build first and apply only after 12 months of energy data. REAP is for farmers and rural small businesses, so this one hits close to home in Iowa.

      4. Try it: Ask what changed

        Pick a saved answer about a deadline or a price and ask: "What in this has changed since it was saved?" Then open the new sources it finds and check their dates.

    4. Term: Which source wins

      Your files win for facts about your own business, and the newest dated official source wins for anything that changes.

      1. In plain words: Two simple rules

        Your files win for your own business: your prices, history, customers and decisions. The newest dated official source wins for deadlines, program rules, laws, permits and hours.

      2. How it works: Call to confirm

        When the two disagree, the AI should say so, show both dates, and put the item on a Call to confirm list. Then a person picks up the phone before anyone acts on it.

      3. Try it: Refresh the binder

        When you find a fresher source, save it with today's date and add it back, so the next question finds it. In Gemini Notebook, Fast Research and Deep Research can find new sources and import them for you.

        See also Dated files

      4. Watch out: A news story is not the rule

        Articles about a rule are handy, but the rule itself lives on the agency's own site, and for federal rules, in the Federal Register. For grants and laws, find the official page and check its date.

Tools

What we use

Cloud tools run on a company's computers. Local tools run on a laptop in the room, and a local AI model keeps what you type on that machine.

  • Gemini Notebook (formerly NotebookLM)

    Cloud

    Cost Free plan works

    The easiest knowledge base to start: add PDFs and links, ask questions, and every answer has numbered footnotes that open the exact passage. The free plan holds 100 notebooks of 50 sources each (checked Oct 23, 2026), and the same notebook opens in the Gemini app to mix in today's web.

  • Claude Projects

    Cloud

    Cost Free plan works; Pro is $20 a month (checked Oct 23, 2026)

    The same job from a different company: keep your files in a project and turn on web search in the chat. Free accounts get up to 5 projects, and the files have to fit in what Claude can read at once. Full disclosure: Iowa AI's website assistant runs on Claude, using startup credits, and no AI company pays Iowa AI.

  • ChatGPT Projects

    Cloud

    Cost Free plan works; Go is $8 and Plus is $20 a month (checked Oct 23, 2026)

    Another way to keep files and web search in one chat, and a good backup if Google sign-in gives you trouble. Free projects hold up to 5 files, so pick your best five.

  • Perplexity

    Cloud

    Cost Free plan works; Pro is $17 a month billed yearly (checked Oct 23, 2026; Perplexity's page doesn't show a month-to-month price)

    Optional for the research step, with web-first answers and strong citations. It changed a lot this year, so we don't use it as the knowledge base.

  • AnythingLLM Desktop

    Local

    Cost Free

    Your private knowledge base on your own laptop, free and open source. It cuts files into cards, makes the meaning fingerprints and keeps the vector database on the laptop; Query mode answers only from your files, and its agent can search the web with no key.

  • A small local model (such as Llama 3.2 1B or 3B)

    Local

    Cost Free

    Writes answers from your cards with no internet at all. It's slow on these laptops, roughly 15 seconds to 2.5 minutes per answer by our estimate, so we time each ThinkPad before class.

  • kb.py (instructor demo in Python, with Chroma)

    Local

    Cost Free

    A short script, about 100 lines, that Alex runs on the big screen so you can watch text become cards, cards become numbers, and a question find its closest matches. Same idea as the apps, with nothing hidden.

Take-home

Your business brain, version 1

Steps to try on your own after class, with about how long each one takes.

  1. Pick one real decision you face in the next 90 days, like adding a service, switching suppliers or paying for equipment.

  2. Research it with a web-search AI and save 8 to 10 sources as dated PDFs, with at least 3 from Iowa: your city or county, a state agency, a chamber or the SBDC.

  3. Load them into your Gemini notebook, a Claude or ChatGPT Project, or AnythingLLM, and ask 3 questions. Check 2 footnotes per answer and mark each one right, wrong or unclear.

  4. Take your most time-sensitive answer and run the two-piles prompt from your cheat sheet with web search on. Write down what changed, and add the fresh source back with today's date.

  5. Optional: turn off Wi-Fi and ask AnythingLLM one question, so you can see what "it stays on my laptop" means.

  6. Set a calendar reminder for 30 days out that says "Refresh the business brain," and bring one research question to Level 2, where we put it to three AIs.

Recording

The class, on video

Every paid class is recorded. Students get lifetime access to the recordings of the classes they've taken, so you can rewatch the step you missed months later.

We record the instructor's screen and voice, not the room. Recordings are only for students of that class. If you'd rather not be heard on a recording, tell Alex and we'll pause or trim it.

How the recordings work

Recording after class

No recording yet: this class hasn't run. After it does, its students get a private link to watch it.

Glossary

Words you'll hear

Citation
A footnote that shows which source, and which passage, an answer came from.
Chunk
A paragraph-sized index card cut from a document, so the AI can read a few cards instead of the whole binder.
Embedding
A list of numbers that captures what a chunk means, like a meaning fingerprint, so similar ideas sit close together.
Vector database
A filing cabinet sorted by meaning that stores your chunks and their fingerprints and hands back the closest matches.
Retrieval (RAG)
Looking up the best-matching chunks before answering, which turns a closed-book test into an open-book one.
Knowledge base
Your saved sources plus the vector database, ready to answer questions, which in class we call your business brain.
Staleness
When saved information has expired, like an old deadline, price or rule, which search by meaning can't spot on its own.
Local model
An AI model that runs on your own computer instead of a company's servers, so what you type stays on the machine.
Resources

Worth a look

  • Gemini Notebook Help: Add or discover new sources

    support.google.com

    Google's own guide to adding PDFs, links and Drive files. Drive files stay in sync; from a web page, only the text is saved.

  • Claude Help: What are projects?

    support.claude.com

    Anthropic's guide to Claude Projects. Free accounts can make up to five; paid plans can search much bigger libraries.

  • AnythingLLM Docs: Install for Linux

    docs.anythingllm.com

    The one-script install for a Linux laptop like the class ThinkPads, including the AppArmor rule the app needs.

  • AnythingLLM Docs: Chat modes

    docs.anythingllm.com

    Query answers only from your files, Chat mixes in general knowledge, and Agent can use tools like web search.

  • NVIDIA: What Is Retrieval-Augmented Generation?

    developer.nvidia.com

    A readable explainer of RAG, the look-it-up-then-answer idea behind every tool in this class.

  • America's SBDC Iowa

    iowasbdc.org

    Free, confidential business advising in all 99 Iowa counties, through 15 regional centers including one at UNI in Cedar Falls. A good call to make when your research turns up a grant, loan or rule you want confirmed.

Class list

Read it here. Learn it in the room.

Dates, the venue and open seats go to the list first. One or two emails a month, and you can leave anytime.