See inside every class.
The lessons behind each class, in the order we teach them. Read the outline, open the explainer to dig into the ideas, and after you take a paid class, rewatch its recording.
In every lesson
- Outline
- Every part of the class, minute by minute.
- Explainer
- The big ideas, to open like nesting dolls or walk through as a chat.
- Tools
- What we use in class, cloud or local, and what each one costs.
- Take-home
- Steps to try on your own after class.
- Recording
- Paid classes: shared with that class's students after it runs. None are posted yet.
From your first question to your first tool.
The free intro is the first step. After that, take the levels in order or go straight to the one you need.
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Start here · Free: AI in Plain English
What ChatGPT, Claude and Gemini really are, where they go wrong and what's safe to type in, shown live.
The promise
You'll leave able to hand a free AI assistant one real chore this week, check what it gives back, and keep private information out of it.
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Level 1: Research That Remembers
Research your market with AI, with a source for every claim, then save it where you can question it months later.
The promise
You'll leave with your own business research in a knowledge base you can question months from now, with a footnote and a date on every answer and the habit of checking today's web before you act.
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Level 2: Pick the Right AI
The major AI assistants side by side: what each is good at, what it costs and what it does with your data.
The promise
You'll leave knowing which AI you'll use for which job, what it will cost each month, and which privacy switch to flip first.
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Level 3: Put AI to Work
Hand one boring, frequent job to AI, using the tools you already have, with your OK before anything reaches a customer.
The promise
You'll leave with one working automation for your own business that does the boring first draft and waits for your OK before anything reaches a customer.
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Level 4: Build With AI
Describe a small tool for your business in plain words, then build it with an AI coding helper.
The promise
You'll leave with a small working tool you built for your own business, saved on your own laptop, and you'll know how to keep improving it at home.
Take the class once. Keep the recordings.
Every paid class is recorded. Students get lifetime access to the recordings of the classes they've taken, so you can rewatch the step you missed months later. Until the Lessons library has a student sign-in, you'll get a private link to each recording after class.
We record the instructor's screen and voice, not the room. Recordings are only for students of that class. If you'd rather not be heard on a recording, tell Alex and we'll pause or trim it.
- “Lifetime”
- For as long as Iowa AI runs the Lessons library, and if that ever changes, students get a way to download their recordings first.
Right now: No recordings yet. Founding classes start this winter.
Dig in, one idea at a time.
Every lesson has one: open an idea to find the smaller ideas inside it, like nesting dolls, or switch to Chat and ask your way through.
Level 1 · Research That Remembers
Subject
How does research become a knowledge base?
Think of it as a binder you can ask questions: find it with sources, save it with dates, search it by meaning, and check today's web for anything that changed.
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Concept: Find it, with sources
Ask a web-search AI about your customers, competitors, suppliers, grants and rules, and keep only the claims that come with a link.
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Term: Citations
Footnotes that show which page, and which passage, a claim came from.
See also Retrieval
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In plain words: A receipt for a fact
A citation is the receipt for a fact. It points to the page the AI read, so you can check the claim yourself instead of taking its word for it.
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How it works: Search first, then write
AI tools with web search look pages up first, then write an answer with links to what they read. Without search, the AI answers from memory, and a source it names may not even exist.
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Try it: Open three links
Ask a web-search AI who your main competitors are, with a link for each one. Open three of the links and find the sentence on each page that backs up the claim.
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Watch out: Footnotes can be wrong too
Footnotes cut down on made-up answers, but they don't end them. A 2024 Stanford study found that leading AI legal research tools, which look things up before they answer, still got 17 to 33% of answers wrong or wrongly cited.
See also Staleness
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Term: Deep research
A slower mode where the AI reads many pages for several minutes and writes a report with links.
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In plain words: A report, not a reply
Instead of one quick search, the AI makes a plan, reads lots of pages and writes a report. It takes minutes instead of seconds, so start it and go refill your coffee.
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What it costs: Free to try, more if you pay
Gemini's free plan includes Deep Research, and ChatGPT's free plan has a limited amount. Claude keeps its Research mode for paid plans, about $20 a month. Checked Oct 23, 2026; these limits change often.
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Watch out: Long is not the same as right
A long report sounds sure of itself. Treat it like a first draft from a new hire: quick and useful, with every claim still needing its link checked.
See also Citations
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Term: Research prompts
Name the place, say what you need for each item, and tell the AI to admit when it can't find something.
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In plain words: Specific beats clever
A good research prompt names your town, your kind of business and the facts you want for each item. Then it adds one rule: only include what you can link to.
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Try it: Borrow this one
Try: "List lawn-and-snow companies serving Cedar Falls and Waterloo, Iowa. For each: services, any published prices and a link. Say when you couldn't find a price." Then swap in your own business and town.
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Watch out: Give it room to say no
An AI that isn't told it can come up empty will sometimes fill the gap with a guess. Asking it to say when it couldn't find something is the cheapest fix in this whole class.
See also A missed card means a guess
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Concept: Save it, with dates
Keep your best sources in one folder you control, with the date first in every file name.
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Term: Dated files
Each good page becomes a PDF in one folder, named with the date first.
See also Staleness
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In plain words: A binder with dates on every page
Your saved sources are the binder. Every one gets two dates: when it was published or updated, and when you saved it.
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How it works: Ctrl+P, then one line in the log
Press Ctrl+P, choose Save as PDF, and name it like
2026-10-23 USDA REAP rule.pdfso the folder sorts itself by date. Then add a line to your source log: title, link, published date, date saved and why it matters. -
Watch out: A saved page is a snapshot
A saved page never updates itself. Treat a web page you add to Gemini Notebook the same way, as a copy from that day, and add it again to get the new version. Google Drive files are the exception, because Gemini Notebook keeps those in sync.
See also Refresh the binder
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Term: Cloud or laptop
The same binder can live in a cloud notebook or privately on your own laptop, and in class you build both.
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In plain words: Two homes for one binder
In the cloud: Gemini Notebook (formerly NotebookLM), or a Claude or ChatGPT Project. On your laptop: AnythingLLM Desktop, a free app that keeps your files and its search index on your own machine.
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What it costs: Free to start either way
Gemini Notebook's free plan holds 100 notebooks of 50 sources each. Claude's free plan allows 5 projects, ChatGPT's free projects hold up to 5 files, and AnythingLLM is free and open source. Checked Oct 23, 2026.
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How it works: Same files, same questions
In class you load one folder into both and ask both the same three questions. Then you compare the footnotes, and how long each one takes to answer.
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Watch out: Private, with two catches
On the laptop your files stay put, but a web search still goes out to the internet. And if you hook the app up to a cloud AI, the cards it reads go to that company.
See also Privacy
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Term: Privacy
Cloud tools keep what you upload, so public research goes in and private records stay out.
See also Cloud or laptop
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In plain words: Who else can read this?
Anything you upload to a cloud AI sits on that company's computers. Research about your market is usually fine; records about your customers and your money are not.
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How it works: The training switches
Consumer plans may use your chats to train their AI unless you switch that off: Claude's privacy settings, ChatGPT's "Improve the model for everyone," and Keep Activity in the Gemini app. Gemini Notebook says it doesn't train on your data unless you send feedback. Business plans don't train on your data by default.
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Try it: Find the switch first
Open your AI's settings and find the training switch before you upload anything. In class we flip them together in the first 15 minutes.
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Watch out: Keep these out of the cloud
Keep these out of cloud tools: customer lists with personal details, employee records, Social Security numbers, bank or tax statements, passwords, and anything under an NDA. Private files belong in the laptop version with a local model, and passwords stay out of both.
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Concept: Search by meaning
The tool cuts your files into index cards, gives each card a meaning fingerprint, and hands back the cards closest to your question.
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Term: Chunks
Paragraph-sized index cards cut from your documents.
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In plain words: Index cards
A chunk is an index card cut from a document, about a paragraph long. The AI reads the few cards that match your question, not the whole binder.
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How it works: Cut with a little overlap
AnythingLLM cuts every 1,000 characters or so, about a long paragraph, with a small overlap so nothing gets lost at the seams. Each card remembers which file it came from.
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Watch out: Card 37 can get missed
Each answer reads only 4 to 6 cards, so a fact buried on card 37 can be missed, and a table can get split in two. For a short, crucial document, pin it in AnythingLLM or ask about it by name.
See also Retrieval
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Term: Embeddings
A meaning fingerprint: a list of numbers that captures what a card is about.
See also Vector database
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In plain words: Meaning fingerprints
Each card becomes a list of numbers, 384 of them with AnythingLLM's built-in model. Cards that mean similar things get similar numbers, even when the words differ, like free advice and no-cost advising.
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How it works: Same recipe for your question
Your question gets a fingerprint made the same way. The computer then looks for the cards whose fingerprints sit closest to it.
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What it costs: Light work for an old laptop
Free. The built-in model is about 25 MB and runs on the laptop's regular processor, no graphics card needed. A class binder of a few hundred cards should take a minute or less.
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Watch out: Not magic
Small models miss sometimes. In a test binder we built for this class, "cheapest de-icer for parking lots" pulled a competitor price list ahead of the actual salt quote. Use the words your sources use, ask a second way, and look past the top card.
See also Similar isn't true, or new
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Term: Vector database
A filing cabinet sorted by meaning that stores your cards and their fingerprints and hands back the closest matches.
See also Embeddings
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In plain words: A filing cabinet sorted by meaning
Hand it a question and it hands back the cards that mean the most similar thing. Techies say "vector" because each fingerprint is a list of numbers.
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How it works: Closest first
It compares your question's fingerprint with every stored one and returns the nearest few, each with a similarity score that says how close it is. In AnythingLLM the cabinet is called LanceDB, and it lives inside the app on your laptop.
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Try it: One folder, one question
Drag a folder of saved sources into AnythingLLM and ask a question in your own words. Open the cited cards and see which ones came back first, and which ones you expected but didn't get.
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Watch out: Similar isn't true, or new
It ranks by closeness of meaning, never by truth and never by date. An expired deadline comes back just as cheerfully as a fresh one, and its score isn't a grade for accuracy.
See also Staleness
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Concept: Ask later, with today's web
Months from now, the AI pulls the best cards from your binder, checks today's web, and answers with both, dates showing.
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Term: Retrieval
Looking up the best-matching cards first, then answering from them.
See also Chunks, Vector database
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In plain words: An open-book test
Retrieval turns a closed-book test into an open-book one: the AI looks in your binder before it answers. Techies call it RAG, short for retrieval-augmented generation.
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How it works: Question in, cards out
Your question gets a fingerprint, the database returns the closest 4 to 6 cards, and the AI writes its answer from those cards, with footnotes. AnythingLLM's Query mode answers only from your files and tells you when it finds nothing relevant.
See also Embeddings
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What it costs: It costs time, not money
Finding the cards takes a blink. Writing the answer is the slow part: a small model running on these ThinkPads takes roughly 15 seconds to 2.5 minutes per answer, by our estimate, while cloud tools answer in seconds.
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Watch out: A missed card means a guess
If the right card isn't found, the AI can't use it, and it may fill the gap with a confident guess. Tell it to say plainly when your files don't cover something.
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Term: Today's web
A quick call to the live internet for anything that may have changed since you saved it.
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In plain words: The binder and the phone call
Your saved research is the binder. A web search is the phone call to check what changed. A good answer uses both and shows the date of each source.
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How it works: Where the switches are
Open your notebook in the Gemini app, where it can use your sources plus web search, or turn on web search in a Claude or ChatGPT Project. On your laptop, AnythingLLM's agent can search the web through DuckDuckGo with no key needed: start your question with
@agent. -
Try it: The two-piles prompt
Paste this: "Use my saved research and today's web, and cite each source with its date. My files win for facts about my own business; the newest official source wins for deadlines, rules and prices. If they disagree, show both dates and add the item to a Call to confirm list."
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Watch out: Searches leave the laptop
Even in private mode, a web search goes out to the internet. Keep customer names and private details out of anything you search for.
See also Privacy
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Term: Staleness
Saved research expires, and search by meaning can't tell old from new.
See also Dated files
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In plain words: Everything has an expiration date
Deadlines, prices, program rules, laws and hours all expire. A note from March can be wrong by October, and nothing in the note will warn you.
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How it works: Ranked by meaning, not by date
Search looks for the closest wording and ignores the date. In a test binder we built for this class, a March 2025 grant note came back first, ahead of an October 2026 update, just because its words matched the question better.
See also Similar isn't true, or new
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Watch out: Same question, opposite advice
That fictional 2025 note says to apply for USDA's REAP energy grant before you start a project. In real life, USDA rescinded its REAP funding notice on April 15, 2026, and a new rule effective October 16, 2026 says to build first and apply only after 12 months of energy data. REAP is for farmers and rural small businesses, so this one hits close to home in Iowa.
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Try it: Ask what changed
Pick a saved answer about a deadline or a price and ask: "What in this has changed since it was saved?" Then open the new sources it finds and check their dates.
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Term: Which source wins
Your files win for facts about your own business, and the newest dated official source wins for anything that changes.
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In plain words: Two simple rules
Your files win for your own business: your prices, history, customers and decisions. The newest dated official source wins for deadlines, program rules, laws, permits and hours.
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How it works: Call to confirm
When the two disagree, the AI should say so, show both dates, and put the item on a Call to confirm list. Then a person picks up the phone before anyone acts on it.
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Try it: Refresh the binder
When you find a fresher source, save it with today's date and add it back, so the next question finds it. In Gemini Notebook, Fast Research and Deep Research can find new sources and import them for you.
See also Dated files
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Watch out: A news story is not the rule
Articles about a rule are handy, but the rule itself lives on the agency's own site, and for federal rules, in the Federal Register. For grants and laws, find the official page and check its date.
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Read it here. Learn it in the room.
Dates, the venue and open seats go to the list first. One or two emails a month, and you can leave anytime.